21 October 2022: Twitter Takeover on Day of Photonics 2022!
October 21, 1983, the General Conference of Weights and Measures adopted the value 299,792.458 km/s for the speed of light. At the occasion of the anniversary, on the so-called international Day of Photonics hundreds of activities are voluntarily organized over more than 30 countries in the world and encompass all kinds of demonstrations and discussions on the impact of photonics on our day-to-day life.
This year, the WINTHER project, along with other EU funded projects at the Helmholtz Munich Institute of Biological and Medical Imaging (IBMI) and TUM Chair of Biological Imaging (CBI), teamed up with the Munich Institute for Biomedical Engineering (MIBE) to host a Twitter takeover featuring students Francesca Gasparin and Anna Tenditnaya and their photonics-based research. A promotional videa was also created featuring the WINTHER logo, among other EU projects, and tweeted via the institute Twitter account, MunichImaging, as a capstone to the Twitter takeover. All in all, the campaign had close to 20 thousand impressions. The event was also shared on the MunichImaging LinkedIN account.